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Mobile business intelligence

Mobile Business Intelligence (Mobile BI or Mobile Intelligence) is defined as “The capability that enables the mobile workforce to gain business insights through information analysis using applications optimized for mobile devices” Verkooij(2012) [1] Business intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analyzing business data, such as sales revenue by products and/or departments or associated costs and incomes.[2]

Although the concept of mobile computing has been prevalent for over a decade, Mobile BI has shown a momentum/growth only very recently.[when?] This change has been partly encouraged by a change from the ‘wired world’ to a wireless world with the advantage of smartphones which has led to a new era of mobile computing, especially in the field of BI.[3]

According to the Aberdeen Group, a large number of companies are rapidly undertaking mobile BI owing to a large number of market pressures such as the need for higher efficiency in business processes, improvement in employee productivity (e.g., time spent looking for information), better and faster decision making, better customer service, and delivery of real-time bi-directional data access to make decisions anytime and anywhere.[4] But despite the apparent advantages of mobile information delivery, mobile BI is still in the ‘early adopter’ phase. Some CFOs remain sceptical of the business benefits and with the perceived lack of specific business use cases and tangible ROI, mobile BI adoption is still behind the curve compared with other enterprise mobile applications.[5]




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