This research provides CIOs with a set of guidelines and questions that can be used to help form or validate their mobile strategies. The emphasis is on evolving a first-generation strategy to one that is more aligned with current mobile technologies and trends.
A mobile strategy should evolve to become aligned with and support an enterprise’s overall strategy. It describes how mobile capabilities help an enterprise achieve its goals.
There is still an opportunity to innovate with mobile technology. Enterprises must migrate from using mobile as an extension of the Web to using mobile as a way of doing things that were never possible with any other technology.
A second-generation mobile strategy will expand beyond IT (business-to-employee [B2E]) and marketing (business-to-consumer [B2C] or B2B). It will include a much broader set of decision makers, funding sources and partners. New governance approaches, as well as increased risk assessment and mitigation strategies, will be required.
Develop a mobile strategy that includes four main sections:
The demand section describes what capabilities will be delivered to consumers/citizens and employees, and how these meet enterprise goals.
The supply section describes what tools and resources will be used to fulfill the capabilities and the experiences sought in the demand section.
The governance section describes the stakeholders involved and how decision making, approvals and funding will be managed.
The risk section describes the security, financial and competitive risks involved in pursuing the proposed strategy.
For many enterprises, the timing is right to create a next-generation mobile strategy. Although many CIOs have already implemented mobile technology, much of it has been tactical in nature. CIOs and their teams should now pursue a more strategic approach to mobile capabilities. If not, they risk making the wrong long-term investments, or, more importantly, they may miss emerging customer needs that are to become commonplace.
This research provides CIOs with a checklist of guidelines and questions to ensure that the next-generation mobile strategy they pursue includes the major foundational elements that will be important in the future (see Figure 1). We assume that an enterprise has already had some experience in mobile and is moving its first-generation strategy to a next-generation strategy. The structure for the strategy follows Gartner’s long-standing framework for developing IT strategy, which includes demand, supply, governance/control and risk sections. See “IT Strategy Template” for the basics on building an IT strategy.