Developing the best agent-facing technology strategy for your brokerage is a lot like finding the perfect home. There can be an overwhelming number of things to consider, and once you commit, you’ve got to do everything in your power to make it work.
But when you’re searching for your dream home, there are professionals there to help you every step of the way. All too often, the same isn’t the case for technology implementation.
During my 15 years working in real estate, I ran a program called “Tech S’Cool Road Show” to inspire and train leadership, staff and agents on their existing technology services. Usually, clients needed us because they felt overwhelmed by the process of selecting and implementing different solutions or platforms. There are a lot of solutions out there! Plus, onboarding agents can be a time-consuming and challenging process.
The perfect solution for your brokerage promises increased productivity, improved customer experience and the potential to boost revenue. While there’s no foolproof method for picking the right technology for your business, following the steps below may make your decision easier and odds of succeeding much higher.