Why do companies use business intelligence? The primary goal is stay ahead of the competition and make the right decision at the right time. Those decisions can be made around pretty much any aspect of running a business, such as:
Figuring out how to increase the effectiveness of marketing campaigns
Deciding whether and when to enter new markets
Improving products and services to better meet customers’ needs
Since the goal is to help business leaders use intelligence to make better decisions, BI tools must be easy for those users to understand.