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How Do Free Mobile Apps Make Money?

Are you developing a mobile app but concerned about not making any money? Let’s take a look at a few solid ways to make sure you get some coin in your wallet.

While browsing the internet, you must have seen thousands of free applications, which can be downloaded to your smartphone. But it takes a lot of time as well as effort in order to create these applications. But how are they available for the people to download for free? The free apps use many different methods in order to make money. Here is a list of the most prominent methods that are used by them.

Obtaining Sponsorships

Just like websites, mobile apps can also request for sponsorships from organizations or companies. In fact, a lot of organizations and companies out there in the world are looking to get promoted through free coding camp and mobile app contests. They have realized the impact that mobile apps can do. As a result, they tend to invest their money in sponsorships for mobile apps with very little doubt. Sponsorships can be provided to mobile apps in different ways. For example, the app interface can be changed in order to reflect the brand of the sponsor or the name of the app can be changed to promote the sponsor.

Offering Subscriptions for Users

This is one of the most popular techniques mobile app developers use in order to make money. They offer the mobile app for free, but then ask the users to obtain a subscription in order to use it. In most cases, a few basic features of the app are provided for free. Then the user is requested to obtain a premium subscription to unlock all the features by making a payment.

Selling Merchandise

Some of the most popular mobile apps out there in the world make money through selling merchandise. Angry Birds, which was created by Rovio is a perfect example to prove it. It is possible for the people to purchase different types of Angry Birds merchandise, including clothing, mattress and toys. However, the developers of the app have to promote the app in order to make it a popular brand, which can tempt users to purchase merchandise. When the app is popular, the developers can create physical goods, which can be sold along with the app. This is an effective influence business strategy that the app developers can follow in order to make money out of their free apps.

Affiliate Marketing

Affiliate marketing is a popular business concept that can be found out there in the world. App developers can also think about following it in order to make money off of their free apps. It is possible for developers to promote other applications from their apps. You will be able to receive exciting commissions for every successful lead that they initiate. On the other hand, it is possible for you to promote products or services through a built-in app store or promote them via banners or pop-ups.

Using Advertisements

This is the most common methodology followed by developers in order to make money out of their free applications. The idea behind this is simple and easy to understand. Advertisements that are obtained from other businesses are promoted through the app. They can be promoted in different ways such as banners or pop-ups. The developers of the app can get paid based on impressions, number of clicks, and number of successful leads. However, it is important for the developers to use advertisements in an appropriate manner without compromising the user experience. Otherwise, people would not tend to use the app even if it is offered for free.

We hope this article has given you some ideas for how you can make some cash off of that app you’ve been working so hard on!




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