Ever heard about F-commerce? Yes, you probably have: Facebook Commerce was supposed to be the future of e-commerce. Was, because we now know that things are not that simple: One cannot multiply one's revenue simply by adding a Shop tab on their Facebook Page. So is Facebook Commerce nonsen ...
Social commerce is the latest potential disrupter to how, when, and why we shop. For years, ecommerce has consistently won over more and more shoppers from the brick-and-mortar world, with the majority of consumers venturing online to begin their product journey.
Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram? Well it turns out, when it comes to ecommerce, being social matters.
Over the past two decades, the retail industry has experienced unprecedented disruption as consumers have increasingly embraced new and emerging digital engagement channels. While physical stores have long been the primary channel for retailers to engage with their customers, the rapid eme ...
Monetizing social media matters. How can retailers, advertisers and tech companies turn social media into social sales? You could hire a head of social commerce, just as Twitter has done this week, appointing former Ticketmaster CEO Nathan Hubbard to turn Twitter into an online platfo ...
Social commerce, or s-ecommerce, refers to the utilization of social media platforms in engaging existing and potential clientele. Where e-commerce is focused on the conversion, social commerce is about inspiration and product discovery.
From dynamic ads to buy buttons, social media platforms of many sizes and stripes have gradually rolled out e-commerce features. How have they fared so far? And which ones will get a page in the playbooks of e-commerce marketers in 2017? Here we recap and explore recent developments in ...
Social commerce, sometimes abbreviated as "s-ecommerce," is a term often used to describe new online retail models or marketing strategies that incorporate established social networks and/or peer-to-peer communication to drive sales. Or, as marketing consultant Heidi Cohen more succinctly ...
It’s that time of year again: You’re looking for the best birthday gift for that special someone in your life. Twenty years ago, you may have started your search at the nearby Macy’s. But times – and the nature of social commerce – have changed. Instead, you open your lapto ...
Social commerce[1] is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the c ...