My experience in working with LARION was very much a positive one. Their professionalism was refreshing and I’d welcome the opportunity to work with them again
Joel Devidal – Founder of Monetrack
About Monetrack
- Founded: 2014
- Industry: IT services & consulting
- Market: Japan
- Product & Services: Marketing affiliate solution
Challenge: Technical limitations to build a sophisticated affiliate platform
Monetrack set out with a bold vision—to create a cutting-edge affiliate marketing network designed to seamlessly connect advertisers, such as businesses offering products or services, with publishers capable of reaching and engaging potential customers across diverse online channels. The goal was to build a platform that could empower advertisers to scale their reach while enabling publishers to monetize their audiences more effectively
However, turning this ambitious vision into reality required specialized technical skills and a deep understanding of both marketing and software systems. Without the in-house expertise to handle the complexities of full-cycle development, Monetrack began the search for a reliable and experienced technology partner. With a strong track record of delivering high-quality software solutions and deep expertise in custom development, LARION was chosen to lead the end-to-end development of the platform
Solution: Rapid Delivery of a Flexible, Full-Featured Affiliate Platform
LARION implemented the project using a Time and Materials (T&M) model over a span of three months, leveraging an Agile approach to stay flexibility and incorporate regular feedback. The dedicated 7-member team consisted of 4 developers, 2 testers, and 1 Scrum Master, all working in close collaboration with Monetrack’s stakeholders to ensure alignment and fast iteration
The team developed the backend using Ruby on Rails and built a dynamic, responsive frontend with JavaScript, jQuery, HTML5, CSS3, and Haml. For data handling, LARION chose MongoDB while implemented Ajax for smooth asynchronous interactions, and integrated Devise to ensure secure user authentication. We also employed Bootstrap to help maintain a clean, consistent, and mobile-optimized user interface.
The final solution featured a robust set of capabilities:
- Multi-Functional Admin Panel: Enabled comprehensive monitoring of affiliate activities, performance metrics, user permissions, and access levels.
- Commission & Payment Management: Automated the calculation of affiliate commissions based on performance metrics, simplified the payout process, and generated invoices based on transaction volumes.
- Affiliate Management Tools: Provided advanced tracking of clicks, conversions, and sales featured an intuitive dashboard with real-time metrics for smarter decision-making and delivered in-depth insights into publisher performance and customer acquisition
Results: Scales Fast with Strong Affiliate Growth and High User Satisfaction
Within the first year of launch, Monetrack experienced remarkable growth powered by LARION’s robust solution. The platform attracted nearly 7,000 affiliates, showcasing its scalability and strong market appeal. User feedback was overwhelmingly positive, with approximately 90% of users expressing satisfaction—a testament to the platform’s seamless experience and reliability. Most notably, affiliate engagement translated into real business impact, with monthly payouts surpassing ¥3,000,000 (around $24,500), highlighting the platform’s success in driving conversions and supporting a thriving affiliate ecosystem.
