IFYOU’VE EVER HAD a great idea shot down before it got off the ground, lack of support may be the reason your idea didn’t fly. Getting your ideas implemented means getting the support of the project stakeholders. To do that you should know the benefits and risks of your idea; the affected stakeholders and their roles; the probable supporters and nonsupporters; how to build a “stakeholder support network”; and the stakeholders’ expectations, objections, and decision-making processes.

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http://www.pmi.org/learning/library/stakeholders-support-key-getting-ideas-implemented-3272