Business intelligence (BI) empowers business users to access and analyze data in the form of reports, dashboards, and self-service analytics. Although most organizations already provide internal business users with Bl tools to improve decision making, many now are embedding analytics into core business applications to broaden the reach and improve the timeliness of insights. By maintaining the business context for data and analysis, these enriched applications close the last mile of Bl by helping business people turn insights into action.
Embedded analytics is not new, but the technology for integrating charts, reports, dashboards, and self-service tools has evolved considerably in the past 30 years. Formerly, only software vendors embedded analytical tools into applications, but now organizations in every industry are doing so to cement ties with customers and suppliers, define a “digital identity’; and even monetize data assets.
Consequently, many Bl vendors now target the embedded analytics market as a high-growth area and have architected their products to make them easier to embed and manipulate from within other applications. These modern Bl platforms are browser-based and support rich Java Script and REST application programming interfaces as well as integrated security and deployment frameworks that work well in cloud-based, multi-tenant host environments.