The Six Pillars Of Social Commerce

Ever heard about F-commerce? Yes, you probably have: Facebook Commerce was supposed to be the future of e-commerce. Was, because we now know that things are not that simple: One cannot multiply one's revenue simply by adding a Shop tab on their Facebook Page. So is Facebook Commerce nonsen ...

Which Social Media Platforms Drive the Most Sales?

Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?Well it turns out, when it comes to ecommerce, being social matters.

What Is The Future of Social Commerce?

Social commerce, or s-ecommerce, refers to the utilization of social media platforms in engaging existing and potential clientele. Where e-commerce is focused on the conversion, social commerce is about inspiration and product discovery.

2017: The Year Ahead in Social Commerce

From dynamic ads to buy buttons, social media platforms of many sizes and stripes have gradually rolled out e-commerce features.How have they fared so far? And which ones will get a page in the playbooks of e-commerce marketers in 2017? Here we recap and explore recent developments in ...

The 7 Species of Social Commerce

Social commerce, sometimes abbreviated as "s-ecommerce," is a term often used to describe new online retail models or marketing strategies that incorporate established social networks and/or peer-to-peer communication to drive sales. Or, as marketing consultant Heidi Cohen more succinctly ...

The 4 Most Powerful Social Commerce Trends

It’s that time of year again: You’re looking for the best birthday gift for that special someone in your life.Twenty years ago, you may have started your search at the nearby Macy’s.But times – and the nature of social commerce – have changed. Instead, you open your lapto ...

Social commerce

Social commerce[1] is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.More succinctly, social commerce is the use of social network(s) in the c ...